OutlookforAdvertising,MarketingandData2023:CloudsOnTheHorizon?BruceBiegel,SeniorManagingPartnerJanuary18th,2023AboutWinterberryGroupAspecializedmanagementconsultancythatoffersmorethantwodecadesofex...

时间:2023-07-20 08:52栏目:营销

2022TikTok®Benchmarks&StrategyGuideforBrandsCopyright©2022Conviva.Allrightsreserved.1TikTok®Benchmarks&StrategyGuideforBrands1,360,535viewslet’salldancetogetherAddcomment...20222022TikTok®Benc...

时间:2023-07-20 08:52栏目:营销

InaNutshell:ExecutiveSummaryMethodologyKeyFinding1AIAmbitionsandObstaclesAreUniversalinMarketingKeyFinding2MarketingandDataScienceAlignmentisElusiveKeyFinding3DespiteDataEfforts,ManyMarketersFeel"G...

时间:2023-07-20 08:52栏目:营销

2023YouTube游戏行业网红营销报告为品牌出海提供数据支持与前沿趋势NoxInfluencerMarketResearch·2022年5月从20W+品牌网红营销中获得启发我们覆盖4大主流社媒平台4300万+网红资源与数据，全球网红合作创意已经超...

时间:2023-07-20 08:52栏目:营销

01导语当前，行业内正处营销数字化转型的关键时期。营销的上一个时期可以说是“互联网营销时代”，彼时企业纷纷在互联网投放广告，构建自己的三方商城。在此阶段，他们更多是找到Agency做自身的广告代理，通过TP...

时间:2023-07-20 08:52栏目:营销

12TheJoyofBenchmarkingWell,theannualM+RBenchmarksStudyis…notthat.Thereality,difficulttoswallowthoughitmaybe,isthatourworkandourworldaremuchtoocomplextoallowforsuchaprescriptiveapproach.Themethodsf...

时间:2023-07-20 08:52栏目:营销

Mediaocean’s2022MarketReportand2023OutlookUsingdatagatheredfrom600+leadersatadvertisingagencies,techcompanies,andmediaproviders,thisend-of-yearreportfeaturesinsightsonmarketingtrendssettoimpactthe...

时间:2023-07-20 08:52栏目:营销

BestGlobalBrand2022Report—3IntroductionThere’slittledenying,wearelivingthrougharenaissance,aperiodintimewhenourunderstandingoftheworldshifts.Changeisperpetual;it’sthemodusoperandiinwhichwemustbu...

时间:2023-07-20 08:52栏目:营销

StateofInfluencerMarketing2023202301Introduction3UnderstandingTheData4ThisYear’sKeyFindings502TheCurrentStateofInfluencerMarketing6EconomicUncertaintyShakes(ButDoesn’tBreak)InfluencerMarketing7Th...

时间:2023-07-20 08:52栏目:营销

MarketingThought麒麟啤酒营销思考前言luckincoffee瑞幸咖啡元气森林寺院卖咖啡/邮局卖咖啡…电商、小程序…增强品牌活力的3个常用方法新产品市场下沉新渠道而对于中国的啤酒市场环境，并不能够简单的去套用苦战...

时间:2023-07-20 08:52栏目:营销